Artrepreneur Professional Development Workshop


Saturday, November 10, 2018 

Envisioning or Re-Visioning The Art Career You Want To Have

Define the vision of where you want to be artistically and professionally, and then begin to chart a path of the steps to get there based on your personal values and career goals. This is an over-view process that helps participants think specifically about how to turn a vague dream into a plan with specific goals and an abbreviated business plan. For more established artists, already on a path, this workshop can help you reflect on where you’re headed and decide if you are building the career and business as an artist you actually want to have or if its time to recalculate and adjust the path.
- Envision the business you want to have and your path to move forward.
- Define your personal idea of career success based on your values and larger goals.
- Expand and claim the big vision, while gaining clarity about the specific smaller steps that lead there.
- Prioritize your goals to focus your actions more effectively 
- Network with other area artists
"Approach vision building that treats your business planning like you are planning a series of artworks.”

Sunday, November 11, 2018

Portfolio and Social Media for Artists

Your portfolio is the core of your promotional material and, combined with social media, becomes your best visibility tool for your art business. This workshop will review the essential elements: your artist statement, your résumé, and selecting strong work samples. Identify communication tools to fit your needs, craft engaging messaging, and build a basic promotions strategy with actionable steps to get the word out. Learn core functionality, and best practices to help you build an online social media strategy for your artistic business as you consider if such tools as Facebook, Twitter, Pinterest, Etsy, and/or Instagram are best for you. 

Cost: $25 for one or both days.

To register please visit:

DIRECTIONS: Please note that this event will be held at ARTS LAB in Spring Green, WI (formerly the Silverman Gallery):

143 S Washington Street
Spring Green, WI 53588

About the instructor: Helen Klebesadel (MFA UW-Madison) is an artist best known for her environmental and women centered artworks. Her watercolors push the traditional boundaries of the medium in scale, content, and technique. Helen was a tenured professor and chair of the art department at Lawrence University before becoming Director of the UW System Women’s and Gender Studies Consortium located at UW-Madison. She is a past national president of the Women’s Caucus for Art and served on the Wisconsin Arts Board for seven years. Klebesadel has exhibited her watercolors nationally and internationally including in several American Embassies through the U.S. Arts in the Embassies Program. The Bergstrom-Mahler Museum presented her first solo museum exhibition in 1994. Her artwork is represented in the numerous public and private art collections. Helen likes to share what she has gleaned along the way on her art path from farm girl to professional artist, in part because it makes her a better artist.
Helen’s artworks can be seen on her website here:
Helen’s teaching and coaching offerings can be found here:

These workshops are sponsored by the Wisconsin Arts Board, Arts Lab, Spring Green Area Arts Coalition, Sauk County Arts and Culture Committee, and Shake Rag Alley, Mineral Point